Fuel For Founders's Podcast

Removing a BILLION Plastic Bottles with Cano Water : Joshua White


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In this insightful episode, we delve into the personal journey of a successful entrepreneur who battled the odds, from his first business failure that landed him in the hospital, to dealing with severe ADHD (5:00), and the turning point at 22 that changed everything (4:30). He shares the hard truths behind starting a business, the highs and lows, and how his entrepreneurial journey has made him more resilient (14:22). He emphasizes the importance of understanding oneself, especially for those with ADHD (11:35), and the reality of entrepreneurship: some days are just going to be tough (15:05).

Our conversation takes a deeper turn as we discuss CanO Water, the unique business that rose from the ashes of a failed venture. Why cans of water (19:00)? The reasons are intriguing, spurred by a trip to Thailand and witnessing the shocking pollution caused by plastic bottles (19:42). We delve into the startup's early years, their creative guerrilla marketing tactics (28:42), and the game-changing moment in 2018 that almost never happened (30:15). Experience the thrill of explosive growth as we recount going from selling a few hundred thousand cans in 4 years to 12 million cans in 2019 (33:46).

We wrap up with forward-looking discussions on our ambitious 10-year vision to remove 1 billion plastic bottles from circulation (37:00), the importance of teamwork in entrepreneurship (39:40), and how to handle the pressure of competition (40:00). Plus, we explore a fascinating story about a machine invention to recycle plastic (43:00) and share some insider investment stories, including an investment from Ricky Gervais (49:30).

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Fuel For Founders's PodcastBy Fuel For Founders