By now, the term social distancing is nothing new – and neither is the video chat software Zoom. As COVID-19 introduced a new set of social rules that required people to be distant while still trying to go on with life as normal, Zoom had already set up a video chat platform that was so easy to use your grandmother could use it. (Seriously, we had Easter lunch with my in-law's parents over Zoom and it was a breeze.) While other programs require a software install, Zoom only required a link to set up a quick chat. In this episode, we discuss Zoom's rapid rise to the top of video chat platforms & how removing common frictions to using their online software may have led them to be the clear cut winner.