The removal of the PB deadline has thus far proven to be beneficial to the market in providing more late night excitement, more active trading and even cash out options for early holders. Therefore I think removing the media deadline will have a very similar effect and will be the next to follow. There are very few downsides other than perhaps more costs for Football Index’s perspective however that should be fairly minimal and could be countered by extra commissions from more active trading. It must be coming!