Philippe Chapot and J Mark Gillman discuss the evolving landscape of radio and podcasting, touching on globalization, the role of creativity, and the unique impact of live radio. They examine advertising strategies and emphasize the need for innovation and AI in the radio industry.
(0:00) Introduction and language preference; Meeting at Red Tech webinar
(1:00) Are radio stations taking risks?; Globalization and its impact
(2:00) Creativity in radio broadcasting; Podcasting versus live radio
(6:05) The role of radio DJs and presenters; The unique impact of live radio
(9:25) Advertising in radio versus podcasts; Utilizing advertiser resources
(11:30) The need for action in the radio industry; Embracing AI and innovation