The Startup Story

Renata Black, co-founder of EBY

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About this episode

This week's episode my guest this week is Renata Black, co-founder and thong slinger of EBY. I reached out to her as her entire founder story and the origin of EBY is based on micro-financing women businesses across the globe. So while the underwear might be super-hot and sexy, it was the fact that she was redirecting the power of seduction to empower female entrepreneurship. And that is what makes this story amazing.

So with that said, Renata’s story has a lot of interesting layers to it. Including partnerships with Sophia Vergara and Deepak Chopra. We even discuss her time studying under a Nobel Peace Prize winner, as well as organizing luxury lingerie shows. But despite the intrigue that those bullet points might arouse, Renata’s story has an origin like no other founder story we have ever told before.

In this episode, you'll hear:
  • How her parents were killed in a plane crash when she was a baby and was left with her Grandma who neglected her.
  • She shares how her Aunt and Uncle kidnapped her from Grandma and took her to America to provide her with a better life.
  • How in high school she had an identity crisis and wanted to return to Columbia to find roots.
  • She lived by herself in Columbia at 15, when she was there she realized her Aunt and Uncle made the best decision for her moving to American and she asked herself “what is the best use of my life”
  • She shares how she saved all her money to go back to America and studied really hard and got a scholarship to college.
  • After college, she went travelling around the world and would volunteer.
  • She shares that when travelling she found out the people she was helping didn’t want the free products, they wanted to learn and be able to make their own money.
  • Renata shares how she met Muhammad Yunus and he shows her how they were helping women through microfinance.
  • How she lived in India for 2 years building the Seven Bars Foundation, providing women with the microfinance program.
  • Renata shares how she wanted to redirect the power of seduction.
  • She shares how The 7 Spiritual Laws of Success by Deepak Chopra was very inspirational for her, and when she heard he was looking for a foundation to help she wrote to him and he came and spoke at one of her shows.
  • She shares how the former CEO of Victoria's Secret Grace Nichols, heard what she was doing and wanted to support you and took her to the factory and taught her everything she knows.
  • Renata shares how in 2017 she lived in the factory for 3 months, as she needed to really understand the whole production.
  • How EBY Launched 2018 in really small stores and she would go and watch to see how women shopped for underwear to understand her customers buying habits.
  • Renata shares how Sophia Vergara helped Co-found EBY.
  • Renata shares how when the pandemic hit America she asked her customers what they needed and wanted from the company, and EBY pushed forward to deliver on those needs.
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    The Startup StoryBy James McKinney