"The happiness ideology has created vast amount of misery among humans."Renata Salecl is a well-establishedphilosopher and sociologist with great academic history.In this talk Renata approach the psychology behind decision andchoice making which are linked to anxiety. Choice and anxiety are linked to loss, when we choose one direction we loose the possibility of another. Capitalism thrives in the unsatisfied human naturewhich makes us consume more in order to achieve the happy life.