Interior design renderings are everywhere.

From SketchUp models and photorealistic visuals to AI-generated concepts, many designers feel pressure to create increasingly polished presentations for their clients.

But are renderings always helping?

In this episode, Adam shares a different perspective on the role of renderings in the design process and explains why he has gradually moved away from making them the centrepiece of his presentations. Drawing on real client experiences and years of project work, he explores how renderings can sometimes create unexpected challenges for designers, clients and project profitability.

If you've ever wondered whether all that time, effort and expense is actually improving the client experience—or simply adding complexity—this episode is for you.

Whether you're an interior designer, decorator or design student, this conversation may change the way you think about presentations, client expectations and the magic of a finished reveal.

If this episode raised questions for you, or you’re feeling stuck in your solo design business, you don’t have to figure it out on your own.
I offer a 30-minute clarity session where we can talk through where you’re at, what’s getting in the way, and whether I can help.
Email me at [email protected]