In this episode we talk with Rene Bastijans about how he applied JTBD thinking to his company that makes software for surfboard manufacturers,

Rene

A 5 minute podcast where Alan Klement and Eric White talk about how to create and market innovative products with Jobs to be Done thinking.

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Solutions focused businesses come and go, the Jobs focused business is built to last. Here’s why.

The North Star of an Enduring Business

The lifecycle of a JTBD can help you understand your customer’s struggle for progress

When does a Job to be Done Start (and End)?

Create breakthrough innovations by focusing on why instead of how.

Sometimes a Job to be Done is described as functional, a task, or an activity. But does that thinking help you? Or does it limit your creativity?

Is a Job to be Done About Functionality?

In this episode we talk about how a well defined JTBD helps you focus on what’s important about your customer’s struggle.

Rene

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