Renee Amor, General Manager Marketing and Communications at BPAY, sits down with host Mark Jones to discuss the role of trust and loyalty in brand communications, valuing simplicity, and how marketers can communicate a brand's honest truth through storytelling.

Resources

• Drag artist Leasa Mann fronts BPAY's campaign to help people in need
• BPAY appeals to Australians to help pay the bills of drought-affected farmers
• BPAY presents Australian drought stories in online art exhibition via BMF

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