Digiday Live

Rent the Runway's David Page and Melissa Barnes on building an offline presence


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Online rental service Rent the Runway's senior vice president of brand strategy, David Page, and Melissa Barnes, the company’s senior director of brand strategy, discuss the journey of building an in-store presence after creating a defined brand and having a strong handle on its customer base through its original online store.

 

 

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Digiday LiveBy Digiday

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