The trade show industry is beginning to show signs of life again! But it won't be as easy as flipping a switch to bring things back all at once.

Jim Wurm joins us in this rebroadcast of Virtual Lunch in the Exhibit Marketers Café to share insights on:

• How the new Exhibitions & Conferences Alliance is advocating for the industry
• How vendors and venues may ramp up the workforce as needed
• What might (or might not) be required to attend trade shows and events
• What financial relief might be on the horizon