On this episode of PGP, we’re talking about Gear Hugger with founder Checo Diaz.

Like most people, Checo was relying on old-fashioned, toxic lubricants for his tune-ups and to keep his gear in prime condition. He realized there was a disconnect between his love for nature and how he and many other outdoor lovers were inadvertently introducing petroleum and toxic chemicals into the ecosystem through their gear.

Checo realized he could create a solution and set out to introduce a better, cleaner plant-powered way to keep his gear going longer while taking petroleum and harmful chemicals out of the equation. His family had been in the industrial lubricant business for 70 years, and he decided to make it his mission to expand his family’s legacy and create a more sustainable, eco-friendly future.