As with with any new experience, the first impression is important. When you begin teaching your cat about toothbrushing, you are introducing a new routine that will be a lifelong habit. Take your time. Let your cat accept each stage of this new routine before moving onto the next one. Toothbrushing can become a pleasant routine. Cats are good at forming habits and respond well to a consistent routine. When you consistently repeat a routine, your cat learns to anticipate your actions. You and your cat have already established a daily routine for feeding. Your cat lets you know that he or she expects to be fed at certain times. If you have more than one cat to care for, establish a “brushing order” and follow it. This is avoids jealousy by letting everyone know that his or her turn will come. Use reassurance and rewards, never reprimands. If at any time your cat is anxious, give reassurance by talking and petting, and try again. Expect progress, not perfection. Reward any progress immediately with a treat.