Repetto, a flat shoe brand in France, was born in 1947 when Rose Repetto first made ballet shoes for her son, Roland Petit. Repetto's original technique and Petit's advice as a brilliant ballet dancer helped enhance the shoe's quality, which later led to incorporating its benefits into lines of Repetto's everyday shoes. In the mid-1980s, the new CEO Jean-Marc Gaucher has combined the shoes with fashion on top of the brand's identity, "Dancing," and has infused the brand with vigor.