Shawn’s on leave this week, so we’re re-releasing an earlier episode of Anecdotally Speaking! In episode 034, Mark shares the story of Southwest Airlines’ ‘Bags Fly Free’ campaign, which generated more than $1 billion for the airline.

The book Mark mentions as his source for this story is Selling with Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud by Lisa Earle McLeod: https://buff.ly/3xFaF8H