What connects your company's internal and external experiences?

Brand harmony.

Brand harmony is hard to achieve, but John Wechsler and Mike Harmon from Spokenote have figured it out. They’ve leaned into their core values to impact internal processes and external experiences. Creating, as John would say, brand nirvana. Consistent, meaningful brand experiences are key to creating sustainable growth.

Conversely, brand erosion can stop a business in its tracks. Listen in as Vince and David dive into the impact of brand harmony on a fast-growing company.

Key Takeaways

Sales: Your external experience represents what the prospect can expect if they become a client—how do you ensure these match up?

Marketing: Authenticity is key. Connecting marketing to the core values your company demonstrates is an integral step to achieving brand harmony.