Cross-selling remains the most misunderstood approach to revenue generation. In this replay, Charlie Green shares why it’s crucial for professional services firms to get cross-selling right and offers timeless insights on how to achieve this.
The post <a href="https://rattleandpedal.com/how-to-get-cross-selling-in-professional-service-right-with-charlie-green-2/">REPLAY: How to Get Cross-selling Right with Charlie Green</a> appeared first on <a href="https://rattleandpedal.com">Rattle and Pedal</a>.

Cross-selling remains the most misunderstood approach to revenue generation. In this replay, Charlie Green shares why it’s crucial for professional services firms to get cross-selling right and offers timeless insights on how to achieve this. The post REPLAY: How to Get Cross-selling Right with Charlie Green appeared first on Rattle and Pedal.

Cross-selling remains the most misunderstood approach to revenue generation. In this replay, Charlie Green shares why it’s crucial for professional services firms to get cross-selling right and offers timeless insights on how to achieve this.
The post <a href="https://rattleandpedal.com/how-to-get-cross-selling-in-professional-service-right-with-charlie-green-2/" rel="noopener noreferrer">REPLAY: How to Get Cross-selling Right with Charlie Green</a> appeared first on <a href="https://rattleandpedal.com" rel="noopener noreferrer">Rattle and Pedal</a>.

REPLAY: How to Get Cross-selling Right with Charlie Green

Jason Mlicki, agency leader, and Jeff McKay, former global CMO, discuss growth, marketing, and life in professional services in this weekly podcast. The duo offers divergent thoughts on solving the issues practice leaders and marketers confront—or probably should—including stupid sh*t Marketing should NOT do, how Marketing ruins everything, the BS of professional services, and unleashing your Young Turks. Executive guests and industry experts join frequently to share their insights and experiences. It’s all served up with humor and a refreshing dose of reality from two guys who know how to grow firms.

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REPLAY: How to Get Cross-selling Right with Charlie Green

REPLAY: How to Get Cross-selling Right with Charlie Green

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