♻️ This is a replay episode originally aired on March 26, 2025. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️

Shownotes:

Let’s dive into the strategies and methods used in the Collishop birthday email, featured in Episode 40.

Ideas you don’t want to miss

(3:12) Takeaway #1: Start small and scrappy

(5:42) Takeaway #2: Unexpected insights can come from unconventional approaches

(08:19) Takeaway #3: Diversify your customer feedback collection

(10:31) Non-Takeaway #4: How people don’t provide feedback is just as important as how they do provide feedback

(11:30) Takeaway #5: Creative button copy belongs in secondary links

(12:17) Takeaway #6: The key to successful luxury emails? Storytelling

Links from this episode

Take a look at the emails we featured in Ep. 40

Check out Jasper’s holiday tips that impressed me in the Email Uplers holiday roundup

Hear Jo talk about how Hiut Denim does luxury email marketing well at the end of Ep. 1

Plan more effective emails with my Ecomm Playbooks or SaaS Success Pack

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