Many businesses have yet to fully capitalize on their investments in big data and analytics technologies.

That’s one of the main takeaways from a new report from the Economist Intelligence Unit and ZS Associates. Report authors surveyed businesses across the country to gauge their success with analytics technologies and many of the responses were surprising.

Analytics tools are now seen as almost a no-brainer where the value seems fairly obvious. To be sure, when implemented and used wisely, the tools can be game changers for enterprises. But the report suggests that few are reaping the full promised benefits. Take a listen to this interview with ZS associate principal Dan Wetherill to hear more about why some businesses are struggling.

The post Report highlights weakness in analytics implementations appeared first on Talking Data Podcast » Episodes.

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