The 2024 KBI European Salon was held Oct 24-25 in the meeting space at the Terra Veritas organic supermarket in Barcelona, promising a “dynamic discussions surrounding the changes in the kombucha market…a landscape that is evolving rapidly, presenting both exciting opportunities and formidable challenges.” Terra Veritas posted a video of the event on their Instagram. As you can see, there were around 45 in attendance. Around half came from Europe, others from as far away as Taiwan, the UAE, and Australia.

In her welcome note printed in the conference Agenda, KBI Director Kendra Sepulveda noted:

The World Kombucha Awards were presented the day after the main conference, as reported on Booch News.

In this exclusive interview, Kendra reflects on the conference highlights and shares the news that the next event will be a second KKON in Reno, Nevada, provisionally scheduled for September 2025.

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