Host Joe Ray kicks off a mini-season within Live With Lighthouse focused on innovating marketing strategies, featuring guest Sam Kuehnle, VP of Marketing at Loxo. They discuss the importance of positioning and leaning into your unique differentiators, especially in competitive spaces such as Loxo's space competing with other applicant tracking systems.

Sam shares his journey and success at Loxo. Sam and Joe discuss how to secure buy-in for a new marketing approach from leadership and team members, translating the value of a product like Loxo into content and communications, and building momentum as a brand before taking larger creative swings and making an impact with your audience.

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Episode intro (1:11)

Loxo's position as the Talent Intelligence Platform (3:30)

How to communicate a product's value proposition (7:11)

Clarifying and sharing unique differentiators (11:55)

Moving away from an ineffective marketing channel (17:20)

Marketing as a steward of the product's value (20:36)

Loxo's approach to a large-scale brand campaign (23:41)

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Learn more about Loxo.

Explore Loxo's brand campaign: Finding and contacting elusive talent.

Follow Sam and Joe on LinkedIn.

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