Tessa Krissel is the Developer Outreach Manager at Pantheon and is incredible at creating normal users into passionate advocates. We broke down how she is building, scaling and measuring the growth of her community while making sure she is giving value back to that community.

Tessa took a standalone slack group and transformed it into the “Pantheon Heroes” which focus on giving back to and lifting up Pantheon’s community. She explained it’s all about relationships when it comes to developer outreach but building the platform for having that relationship is key since you can’t personally chat with 1000’s of people a day. Here is a breakdown of some of the most effective methods that Tessa used in her program to grow the community:

User Missions- Each user decides how they want to contribute with “missions”, each “mission” is based around a certain area and members can suggest new ones that don’t exist yet. This gives each member a “role” essentially, whereas before you might not know what to post about you now have a topic to help take the mental load off of contributing.