This episode from the archives features Mark Ritson discussing brand strategy. Mark answers some of the burning questions I had around understanding the market and differentiation and positioning. 

In this episode we covered:

• Rebranding Transferwise
• Brand purpose
• Market research and how it differs from brand strategy.
• Marketing strategy
• The intersection between business and brand strategy
• Relative differentiation 

LinkedIn: Mark Ritson
Twitter: @markritson
www.marketingritson.com
Mini MBA in Brand Management by Mark Ritson
 

Valuable Resources:

Brand Tuned Scorecard
Brand Tuned Accreditation
Brand Tuned Newsletter
www.brandtuned.com