In this episode of the BrandTuned Podcast Shireen interviews Susan Payton who helps business owners tell three stories - their personal story, their business story and their customer story. 

• How a career writing and researching in TV and radio led to Susan's business which revolves around how businesses should use stories
• Susan has trained in Nashville with Donald Miller - the author of Story Brand and is a certified story brand guide
• Why your customer’s story is the most important story of all, the one to focus on
• Showcasing what your customer needs will show you care about their problems
• A good example of business storytelling in action is TOMS shoes who donate a pair of shoes for every pair they sell.
• Susan can be found at thebusinessofstories.com

LinkedIn: Susan Payton

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