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REPOST: The better bottle - Boxed Water (Feb 2020)
Rob Koenen, Boxed Water’s Chief Marketing Officer, joins us on this week’s episode to discuss:
- Winning the attention of consumers in 2020
- Why Patagonia is thriving while North Face struggles
- Boxed Water vs plastic bottles
- #BetterPlanet and behind the scenes of a viral campaign
- Prioritizing physical vs online distribution channels
Learn more at: boxedwaterisbetter.com
Follow @ingoodhands on twitter and let us know who you want to see on the show!
Originally recorded in February 2020.
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By Peter Levin
4.9
7070 ratings
Rob Koenen, Boxed Water’s Chief Marketing Officer, joins us on this week’s episode to discuss:
- Winning the attention of consumers in 2020
- Why Patagonia is thriving while North Face struggles
- Boxed Water vs plastic bottles
- #BetterPlanet and behind the scenes of a viral campaign
- Prioritizing physical vs online distribution channels
Learn more at: boxedwaterisbetter.com
Follow @ingoodhands on twitter and let us know who you want to see on the show!
Originally recorded in February 2020.
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