Rob Koenen, Boxed Water’s Chief Marketing Officer, joins us on this week’s episode to discuss:

- Winning the attention of consumers in 2020

- Why Patagonia is thriving while North Face struggles

- Boxed Water vs plastic bottles

- #BetterPlanet and behind the scenes of a viral campaign

- Prioritizing physical vs online distribution channels

Learn more at: boxedwaterisbetter.com

Follow @ingoodhands on twitter and let us know who you want to see on the show!

Originally recorded in February 2020.