In this episode of the Pantrium Podcast, host Christie H.Kristensen sat down with Balazs Fonagy, AI Executive Director at Supercharge to share candid insights on his own term 'Digitalisation 2.0'.

Balazs knows what it means to pivot. From leaving the “red ocean” of marketing to charting new paths in digital consultancy, he’s lived through the waves of transformation. But now, AI is rewriting the rules for everyone.

In this conversation, Balazs shares how the comfortable ride of the last decade has been disrupted by the arrival of ChatGPT - forcing consultants, designers, and leaders to rethink their value in the market. He argues that the era of deterministic software is over, and that product designers and UX professionals must embrace AI tools to have smarter, more constructive dialogues with their engineering teams.

Discover the impact of generative AI on product design, and learn why embracing technological advancements and continual learning is crucial in today's fast-paced digital world.

00:00 Introduction to Blue and Red Oceans

01:11 Welcome to the Pantrium Podcast

01:47 Fun Fact

03:43 Career Journey and Early Turning Points

05:26 From Marketing to Tech Industry

08:28 Challenges in Product Design and UX

16:35 The Era of AI-Driven Software

19:06 Navigating Rapid Changes in AI and Prototyping

24:17 The Importance of a Good Brief

24:50 AI Tools and Human Expertise

26:54 The Future of Interfaces

29:30 Voice Assistants and AI Adoption

30:51 Challenges in Technology Adoption

35:38 Consultancy in the Digital Age

41:21 The Need for Transformation

42:48 Final Thoughts and Advice

Music from #Uppbeat (free for Creators!):https://uppbeat.io/t/night-drift/the-...License code: DCXZVUNGAWM48HT0