Ep. 5 – How Brian Built a Top-Notch CrossFit Community in Merced, CA | MidState CrossFit In this episode of Reps to Revenue, we sit down with Brian, the owner of MidState CrossFit in Merced, California. He shares the intentional strategies he's used to build not just a gym — but a thriving community. We talk about: 🔥 How to create a gym culture that keeps members coming back 📈 The systems behind sustainable growth 🤝 Why connection, coaching, and consistency matter more than flashy equipment 🧠 Lessons Brian learned from starting and scaling MidState CrossFit Whether you're a gym owner, coach, or entrepreneur in the fitness space, this episode is packed with insights you can apply today. 🔔 Subscribe for more episodes featuring real gym owners turning reps into revenue. \#RepsToRevenue #MidStateCrossFit #CrossFitBusiness #GymOwnerLife #MercedCA #FitnessCommunity