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Repurposing Content: Blog Strategy 201 (Episode 155)

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Content Marketing 201: Beyond the Basics

Repurposing content is one of the best ways to get more out of your blog as a small business. But this strategy works best when you start with a clear intention and some careful planning up front.

I lay out my entire process in Episode 155 of Marketing Without the Marketing: Considerations around formats, the planning that needs to be done, and my writing and editing process as well.

Show Notes / Links from the Episode

For more detail on my methods for repurposing content, I have individual lessons prepared:

  1. Repurposing Content Is a Part of Any Content Strategy
  2. Repurposing Content Across Different Formats
  3. Repurposing Content Across Different Contexts
  4. Repurposing Content: The Upstream Method
  5. Repurposing Content: The Downstream Method
  6. Repurposing Content to Create an Online Course

    7. I also have an upcoming online course as a part of my Core Concepts of Content Strategy: https://controlmousemedia.com/repurposing-content

    For more from this series:

    • Blog Strategy 201 (this episode is part 3 of a 3-part series) https://controlmousemedia.com/keywords/blog-strategy-201
    • Content Marketing 201 (20-part series) https://controlmousemedia.com/keywords/content-marketing-201

      • And a few other things I should mention:

      • Get a free blog template in my Content Strategy Command Center, which has planning tools and worksheets.
      • Book a session with me, and we’ll go through your blog strategy in detail: https://controlmousemedia.com/strategy
      • Get notified about new episodes when you subscribe here: https://controlmousemedia.com/subscribe

        • If you are able, fuel my efforts with a cup of coffee!

        You can also support this podcast via Patreon.

        Become a Patron!

        Published July 29, 2019 by Michael Boezi

        The post Repurposing Content: Blog Strategy 201 appeared first on Control Mouse Media, LLC.

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        Comments on: Podcast: Marketing Without the MarketingBy Michael Boezi
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