The only thing holding you back from innovation and happiness is you.

With barriers to entry falling across every profession, Financial Planners have no excuses when it comes to developing new propositions, crafting compelling client experiences, and communicating their messages across multiple platforms.

My guest today made the move from mortgage adviser, to fintech pioneer, to graphic designer.

Danny Matthews joins us for this episode of the Financial Planner Marketing Playbook to chat about:

-why Financial Planners need to learn from the customer experience engineered by leading global brands

-how he gave himself permission to learn the skills for a new career

-the most effective way to cut through the noise on social media, turning one piece of pillar content into many

Danny is founder of the Content Amplifier service, a way to turn a weekly 3-minute video into 40+ pieces of content.

This content repurposing model has massive application for Financial Planners who need to raise their profile online, make their voices heard, and amplify their message.

I got a huge amount of value out of this conversation with Danny, where we talked about the absence of innovation in financial services, how we are often our own worst enemies when it comes to making change, and the opportunities presented by modern brands who decide to pivot into new markets.

Here’s my conversation with Danny Matthews, founder of Content Amplifier, in season two, episode one of the Financial Planner Marketing Playbook.