Access Shannon's Project Brief Template- https://docs.google.com/document/d/16w5tMjxkg5-4TuujCI2wZ7Wrz4QJPiFRR-Ae4MsSeBM/edit?tab=t.0

In part 1, Shannon discussed the importance of driving collaboration between marketing and educational teams.

In part 2, we continue to conversation with Shannon explaining the importance of setting up content standards, content ownership, and ways to repurpose content.

Dive in:

00:51 Topics discussed 

02:02 Content coordination & ownership

03:43 Do product marketers make good SME’s?

05:56 How automations can help internal marketing

07:23 Following up while collaborating cross-functionally

09:16 Repurposing Educational content for marketing

11:43 Challenges you face while collaborating

14:13 Collaborating remotely requires intentionality

16:05 Why everyone must set Project briefs

18:10 Building a customer educator’s brand presence