Today we’re talking about why your podcast shouldn’t exist just to create clips and how to shift your approach so that when you do repurpose, the content actually lands and does its job.Start with the strategy. Let the repurposing follow.→ Join us on Substack to go deeper: <a href="" target="_new" rel="noopener">https://sotruemedia.substack.com/subscribe</a>

Today we’re talking about why your podcast shouldn’t exist just to create clips and how to shift your approach so that when you do repurpose, the content actually lands and does its job. Start with the strategy. Let the repurposing follow. → Join us on Substack to go deeper: https://sotruemedia.substack.com/subscribe

Today we’re talking about why your podcast shouldn’t exist just to create clips and how to shift your approach so that when you do repurpose, the content actually lands and does its job.Start with the strategy. Let the repurposing follow.→ Join us on Substack to go deeper: <a href="" rel="noopener noreferrer">https://sotruemedia.substack.com/subscribe</a>

Repurposing is the Reward not the Strategy!

You don’t need a huge audience to build authority, you just need access to one.

Borrowed Influence™ is where you learn how to shortcut your visibility by tapping into the trust someone else has already built. Not in a take-what-you-can way, but in a way that creates connection, sparks conversations, and makes people want more of YOU. Every episode is packed with ideas to get you in the rooms, on the shows, and inside the circles that grow your business faster than grinding for followers ever will.

 Influence isn’t built alone. You borrow it. You share it. And one day, you lend it back.

Business

Marketing

You don’t need a huge audience to build authority, you just need access to one. Borrowed Influence™ is where you learn how to shortcut your visibility by tapping into the trust someone else has already built. Not in a take-what-you-can way, but in a way that creates connection, sparks conversations, and makes people want more of YOU. Every episode is packed with ideas to get you in the rooms, on the shows, and inside the circles that grow your business faster than grinding for followers ever will. Influence isn’t built alone. You borrow it. You share it. And one day, you lend it back.

Share Repurposing is the Reward not the Strategy!

Sign up to save your podcasts

Repurposing is the Reward not the Strategy!

Repurposing is the Reward not the Strategy!