Not everyone learns in the same way. As a coach marketing their services, seeking to showcase your expertise and reliability to a target market, you can’t afford to ignore the fact that how people like to absorb information differs, according to one of four broad preferences.

Why is this a potential problem?

Because if you always market the same way, using the same method (the one you’re most comfortable with, no doubt) you’re only engaging a fraction of your potential audience.

But don’t worry, reaching more people, broadening your appeal, isn’t a huge or complicated task…