A double-length episode with double the reputation geek fun: Reputation coach Daisy Powell-Chandler in conversation with Ed Coke, founder of Repute Associates about how brands can or should respond to the cost of living crisis in a way that builds their reputation.

They look at examples of companies taking action to help consumers and distil some advice for brands thinking about how to communicate in tough times.

In summary, we agree that:

• Context is key - and right now it's the economy, stupid
• Brands need to show us their own pain to win our trust
• Bold, swift communication that is authentic will be rewarded with domain ownership - even if many brands are doing the same thing 
• But brands must be consistent - your values need to run through everything you do like a stick of rock
• Strategise: this crisis won't be over next week and it takes years to build a reputation. Build for the long term
• Test. When you are building for the long term it is worth taking the time to get a message right and test it before you launch

Find all of our episodes - and full transcripts for each one - at https://www.buzzsprout.com/1121639