Dallas Lawrence, chair of Levick Strategic Communications Digital Media Practice, shares best practices for using social media to build online communities of support. Dallas leads a team that provides high-profile corporate, government, and non-profit clients with effective online reputation management, crisis response and social media engagement programs. He also blogs for "Bulletproof: The Blog on Crisis Communications" http://www.bulletproofblog.com . Follow Dallas on Twitter @DallasLawrence

Produced by Mary Fletcher Jones. Direction by David Hyson.