01.13.2015 - By Get Social Health with Janet Kennedy | Healthcare Marketing | Social Media
Getting started in social media can be a real challenge for physicians. Determining which platform to join, what to monitor, what to say or not to say. It can be very complicated. Healthcare social media pioneer Dr. Kevin Pho has plenty of advice on managing social media. He even wrote the book about it! Our conversation with Dr. Pho was wide-ranging however covering a lot of ground. Give a listen to the podcast or drop in on the conversation at the time stamps below:
IntroductionContent AggregationHow do you curate 2,000 voices? KevinMD.comCircle of Influence: How big should it be?Are your patients active in social media?Minimum commitment to be in social mediaDoximityPositive aspects of social mediaClaim your profileBalancing social media and an active practiceWhen are you "live" in social media?The "next big thing" may be smallHealthcare apps and wearablesElderly and chronically ill left out of health innovationBad review response"Strisand Effect"Social media tools: Hootsuite, Bufferapp, Buffer BlogLinkedIn group
Social Media Tip: Chris Boyer "It's a Marathon."
Website:http://www.kevinmd.com/blog/
Book:
http://www.kevinmd.com/blog/reputation
Keynote speaking:
http://www.kevinmd.com/blog/social-media-physician-speaker-kevin-pho-md
Visit our resources page for more valuable (and free!) resources on social media and digital health.