Episode 2 Series 1: Reputation Matters with Clinton Bown & Richard Johnston

Richard Johnston is the Co-founder and Co-CEO of Byron Bay based travel company Trip-A-Deal. Legend has it that Richard was working out of his laundry in Bali when the idea for Trip-A-Deal was spawned with business partner Norm Black in 2011.

Richard knows how to build a brand, grow a reputation and shape a deal. He knows how to build platforms, engage customers, and keep customers. 

In this second episode of Reputation Matters, host Clinton Bown chats with Richard about building a business from humble beginnings, growing the kind of reputational capital with its customers that you can't just re-create and an acquisition by QANTAS.

What to expect in this episode:

(02:34): Difference between Reputation and Brand – Reputation is paramount

(06:01): Arriving in Las Vegas to watch the NRL as a sponsor and organiser – was a real moment for Australian sport.

(16:30): My journey to being a CEO was an accidental journey.

For all other resources:

🎙️ Podcast resources - https://www.clintonbown.com/podcast

🖊️ Check out my upcoming events https://www.clintonbown.com/events

🎵 Music by Slip.stream https://Slip.stream

Tennyson | In Circles 

Dilip | Pulse

📱 Follow Clinton on LinkedIn - https://www.linkedin.com/in/clintonbown

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