Each week, we'll take a look at the most interesting reputation management stories, answer your questions, and share valuable ORM tactics. In this week's episode:

• Erin Jones of Social Ink again joins me as guest co-host.
• We talk about companies sacrificing customer loyalty for a quick Black Friday profit - we're looking at you Best Buy!
• Ben Wills asks us to discuss the first steps for building a great reputation.
• And much more!