Have you ever been in a situation where your personal reputation has been called into question online?  Or your organization’s brand is under attack from a special interest group, and it is emerging somewhat battered? Not good. Of course, the best way to build a great reputation is to do everything “right” in the first place. But no organization (or person) is perfect, and sometimes reputational attacks occur for no other reason than someone sees you as an easy target. So how might you rescue your reputation?