A campaign can earn coverage and still leave a business goal unmet. Andy Hallmark talks with Nick Kalm, founder and CEO of Reputation Partners, about setting PR goals around business priorities, measuring results beyond impressions, and taking honest credit for what communications contributed.

In this episode of Reputation Room, Andy Hallmark talks with Lisa Tomlin, Director of Communications for North America at Framatome, about what she's actually looking for when she hires communications professionals today. They discuss why curiosity has replaced writing as the most valuable trait, how AI is changing expectations for young professionals, why broad experience matters more than early specialization, and the three qualities that separate great hires from average ones: curiosity, judgment, and ownership.

Whether you're a communications leader building a team or a young professional trying to land your first role, this conversation offers practical advice on what really stands out in today's hiring environment.

When a leader says, “We need to get our name out there,” what are they really asking for?

In this episode of Reputation Room, Andy Hallmark talks with Jon Miller, vice president of client service at Trilix, about when organizations should use PR, when advertising is the better tool, and when the two need to work together. They discuss why visibility is not always the real problem, how trust shapes strategy, what clients often misunderstand about cost and measurement, and why better campaigns usually begin with better questions.

Andy Hallmark talks with Jeff Navin, partner and co-founder of Boundary Stone Partners, about how companies, coalitions, and leaders communicate around complex public policy issues in a constantly shifting political environment. The conversation explores why a positive reputation depends on authenticity, audience-first messaging, the right messengers, and showing up before a crisis — not just when your back is against the wall.

Today we’re talking about storytelling, not in the abstract, but in the very practical sense of whether the things we put into the world actually say anything. I am joined by Arthur Thuot from Storycorp and Dr. Timon Kaple to talk about everything from AI content to the challenge of facing a blank page.

This week, I’m joined by Annie Scranton, CEO and founder of Pace Public Relations, author of The Guide to Earned Media, professor at New York University, and former producer/booker at CNN, CNBC, Fox News, ABC, and MSNBC.

We talked about the changing state of media and what it takes to earn attention today.

In this episode of Reputation Room, Andy Hallmark talks with communications expert Kelly Brown about why change efforts succeed or fail based on one thing: how well they’re communicated.

They explore why communication isn’t just an announcement but the foundation of change, the critical role of frontline managers, and the importance of answering “what’s in it for me” for every employee. From hybrid workplaces to rumor mills, they break down what leaders get wrong and how to fix it.

The bottom line: change doesn’t stick unless people do, and communication is what gets them there.