This week, we had the pleasure of chatting with Sarah Thomas-Gordon, the Marketing Manager for Stoke-on-Trent City Centre BID.

Before joining the BID, Sarah honed her marketing expertise as a Social Media and PR Executive at Alton Towers, giving her a wealth of experience from the corporate world. We explored how her time in a high-profile corporate environment shaped her approach to marketing, and how it contrasts with her current role in a not-for-profit organisation focused on community and business engagement.

Sarah shared her thoughts on what makes a truly great manager, including the importance of empathy, clear communication, and setting a positive example. We also discussed the challenges of maintaining creativity under pressure, and Sarah provided valuable insights on recognising the signs of burnout and taking proactive steps to prevent it - advice that’s especially relevant for anyone working in the fast-paced world of marketing and public relations.

For more about Stoke-on-Trent City Centre BID, visit their website and learn about their City Centre Gift Card. You can also connect with them on Instagram, Facebook, and X.