It’s not discovery. It’s discoveries.

If you were asked, how does the company you work for make money? Break it down. Whether it’s an early startup living off of seed funding or a corporate empire running multi-billion dollar enterprises across the globe, what part do you play in helping your company thrive as a business? 

Some responses might be, “Beats me. But who cares? I’m getting paid.” For how long? It all comes down to that, doesn’t it? Money. 

Businesses will fight until their last dying breath to stay invincible in a market that never stops shifting. As Alexander Osterwalder, CEO of Strategyzer, simply puts it, “business models are like containers of yogurt in a fridge with an expiration date.” What evidence can we rely on as indicators of progress that the companies we work for will thrive throughout the test of time? Or even the next decade? Or the next meeting?

Let’s think about:

Does a company become invincible through the confidence of its leaders claiming certainty around the existing products and services that have given financial security up until now, or is it through the leaders who never stopped being entrepreneurs, that carry the conviction to navigate the uncertainty that comes with running a business? The dichotomy remains. 

Find out with newest guest Thomas Schaefer and the return of guest speaker Kaelin Burns, as we uncover what happens when we get caught up in the art of product, but lose sight of the science of business 🔥