This episode of the James Dooley Podcast features James Dooley in conversation with Kasra Dash, breaking down Fat Rank’s zero risk lead generation model and why it removes upfront marketing risk, because clients only pay when a lead converts into revenue.

James explains how pay what you want lead generation works in practice, how leads are sourced through SEO and paid media, and why Fat Rank vets businesses before working with them, because conversion quality determines long term profitability. The discussion covers pricing logic, commission structures, industries Fat Rank works with, and why established brands outperform new businesses in performance based lead generation.

This episode is essential for business owners exploring no win no fee, commission based, or performance led growth models.