Can understanding consumer autopilot unlock your brand's potential?

Join Jeremy Cochran, Research & Development Manager at Burke, and Angela Jones, Senior Strategist with Seed Strategy, as they delve into the fascinating world of consumer decision-making and behavioral science!

In this episode, Jeremy and Angela explore why consumers often make decisions on autopilot and how brands can break through this automatic thinking. They discuss the concept of System 1 vs. System 2 thinking, highlighting how most consumer choices are fast, automatic, and subconscious.

Listeners will learn about the Goals-Beliefs-Choices (GBC) framework, a powerful tool for understanding and influencing consumer behavior. Jeremy and Angela bring this framework to life with real-world examples, such as repositioning cereal as an afternoon snack and disrupting pet food purchasing habits.

Don't miss this opportunity to gain insights from both a behavioral science researcher and a marketing strategist. Apply their expertise to your own business strategy and discover how to influence consumer decisions in a way that feels natural and effective.

For more information on how Burke can help move your business forward, visit our website at www.burke.com.

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