We’ve all been there—watching potential clients slip through our fingers and wondering what went wrong? At first, it felt like I kept taking wrong turns, but in reality, those setbacks rerouted me toward a crucial missing piece in my process: project proposals.

I’ll break down the mistakes I made, the hard lessons I learned, and what I wish I could go back and tell past-me before those lost opportunities. But more importantly, I’ll share how I took that L and turned it into a major win—transforming my process to better serve both me and my clients.

If you’ve ever felt stuck wondering why clients aren’t sealing the deal, this one’s for you.