In this rerun episode, Sally discusses the customer's journey, emphasizing the "looking window" between highs and lows, when individuals actively seek help. She outlines seven key stages in the customer journey and automation campaigns, from lead generation to loyalty and reviews. Sally highlights the importance of aligning offerings with each stage to create a seamless customer journey and consistently engage with the audience, ensuring they receive the right information at the right time, reducing lead loss, and building brand loyalty.

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