The Founder Tapes with Gal Krohn

“Resale Will Overtake Retail:” High End Founders On Building Their AI-Driven Luxury Fashion Resale App, The Future Of Shopping Online, And How To Not Accidentally Buy A Fake Chanel


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Welcome to episode one of The Founder Tapes! In this episode, I sit with Lauren Kennedy and Brooke Marks - co-founders and co-CEOs of High End - “the future of luxury resale.”

In a nutshell, High End is an app for buying and selling second-hand luxury items like your Gucci wallet, Zimmermann Dress or Camilla And Marc blazer. It started off as a Facebook page which saw over 100,000 members join, 10 years later becoming an AI-driven app that heavily focuses on customer trust through technology, authentication and curation. For those wanting to buy second-hand instead of brand new luxury items, this is a trustworthy solution, and one that lets customers get a curated, unique wardrobe with their favourite pieces. 

Their aim is to make luxury fashion accessible to everyone, and the app is fast becoming Australia’s premier destination for luxury resale. Lauren and Brooke mention that if you look at the data, it’s clear young people are really starting to adopt the mentality of second-hand over brand new when it comes to their shopping habits. One day, they say, it will be resale over retail. 

Other than chatting about the process of authenticating luxury clothing so that you and I can get a real Chanel handbag and not a fake (it’s harder to spot than you think!), we chat about what it's like starting a company; what it’s like asking investors for money when you’ve never done that before; what it’s like working together as co-founders with different sets of skills, and so much more. 

Find High End on Instagram and TikTok

Download the High End app on on iOS and Google Play

Find High End on their online marketplace

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Find video snippets from this episode on Instagram and TikTok 

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The Founder Tapes with Gal KrohnBy Gal Krohn