Have you ever wondered what a sport manager watches during a game when everyone else is watching the field of play? Or how sport marketers can turn their game day observations into a better experience for the fan? If so, this is the podcast for you as today we will examine how we research and study sport consumers' behaviors. Beginning with a basic discussion of the science of shopping, we will move to discuss how principles that have applied to the retail world for years can fit into the world of sport. So, if you are interested in learning how your interactions with other fans and the stadium drive sport managers' decisions just sit back, relax, and enjoy this episode of The Sport Professor Podcast.