Stacey Jayne Saggers, Commercial Growth Director at Kantar, shares insights from the Mzansi Consumer Barometer, recorded at the IMC Conference.

We explore how WhatsApp has become a key driver of e-commerce by enabling real-time, personalised transactions. Stacey also shares how Takealot’s township personal shopper programme has helped to bridge access and trust in online retail.

Look out for:

• Findings from the Kantar Mzansi Consumer Barometer
• WhatsApp as an enabler of e-commerce
• Township innovation in delivery and trust
• What brands can do to remain relevant and human

Thanks to our collaborators Soweto Media for capturing and editing this episode.

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