Management Research

Research Methods: Biases in Research - Recall Bias


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Welcome! How did you feel today? How did you feel last month? Asking such questions evoke the recall bias - instead of relying on (real) memory, we "recall", i.e. we construct the memory. Here, our current feelings, intuition, or state may skew our answers. This bias is called "recall bias". More about this bias in the current episode.
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Faithfully yours
Eugene (Yevgen)
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Management ResearchBy Yevgen Bogodistov