Management Research

Research Methods: Discrete Choice Experiment - Attributes & Levels


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Today, we talk about the design of a DCE: how to select attributes and levels and how to avoid problems in future. You can find an example in our academic paper: https://aisel.aisnet.org/amcis2019/org_transformation_is/org_transformation_is/9/ 
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Eugene (Yevgen)
 
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Management ResearchBy Yevgen Bogodistov